Curve for MacBook is the best-selling MacBook stand in the world, and a large part of that success is due to the simple Twelve South aesthetic that creates a MacBook stand that complements the space that it's in, while also looking beautiful even with a MacBook is not sitting on top. When approaching imaging, the goal was to highlight the design of this minimal, yet beautiful stand, and showing it in modern aspirational spaces that many offices (and home offices) people work in daily.
Creative Director, Producer and Prop Design: Jai Jones
Art Director: Kris Gregorie
Photographer: Cody Deer