With how iPad has continued to evolve and people discovering how to use Apple’s tablet everyday, we created HoverBar Tower, which is the latest addition to the HoverBar product line. After leading the packaging design team for the product, we moved to creating assets for the launch of this new product. The goal was to show a wide array of uses for HoverBar Tower, while also inspiring people to realize new ways to use iPad.
Creative Director, Producer and Prop Design: Jai Jones
Art Director: Kris Gregorie
Photographer: Cody Deer
Stylist: Lily Sykora
Hair & Makeup: Jami Messuri